Typography
Shrikhand
Typeface
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Use sparingly for simple, short callouts – and for the AiN 'Sticker' setups.
Primary Logo
This is the Primary Logo, for white and lighter backgrounds. On these backgrounds, this logo is the preferred logo choice.
Primary Logo Reversed
This is the Primary Logo, for charcoal and darker backgrounds. On these backgrounds, this logo is the preferred logo choice.
Primary Logo Clearspace
Please use the system described here to assure the logo has good clearspace. No other elements should encroach upon this space in layout.
Primary Logo Minimum Size
For minimum size usage, follow the directions here. Our regular Primary Logo is featured alongside the special Minimum Size Primary Logo, that is specifically used for situations that require a small minimum size option to maintain best legibility for the logotype.
AiN Green
Pantone: 376 Coated
CMYK: C54, M0, Y100, K0
HEX: #84bd00
AiN Orange
Pantone: 7597 Coated
CMYK: C0, M85, Y100, K4
HEX: #d14124
AiN Charcoal
Pantone: 432 Coated
CMYK: C10, M8, Y6, K92
HEX: #2e2d2d
AiN Light Grey
HEX: #f0efee
This is what is referred to as a 'Sticker'. They are designed to paste over layouts, images, videos and more – to look like it has dimension and depth – and to ultimately draw attention to messaging.
Choose the files you want to download from the categories below:
Downloads
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